Nestlé removing artificial flavors and colors from its chocolate candies

Photo credit:Mashable

Good for You to Nestlé for agreeing to take artificial flavors and colors out of their chocolates.

Doreen Ida, president, Nestlé USA Confections and Snacks, explains: “We know that candy consumers are interested in broader food trends around fewer artificial ingredients. As we thought about what this means for our candy brands, our first step has been to remove artificial flavors and colors without affecting taste or increasing the price.”

In the future what you won’t be seeing listed in Nestlé’s ingredients are Red 40 and Yellow 5. And the company says they will be using natural vanilla instead of artificial vanillin in their Nestlé crunch bars.

Mashable, 2/18/15

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