Ellen DeGeneres is taking her animal advocacy to the virtual world – with a new Facebook game that helps real animals. Called Joy Kingdom and created by Sojo Studios, the game allows players to help Amani, King of the Animal Spirits, restore their world after shadows have stolen away all of the Joy. According to
Ellen DeGeneres is taking her animal advocacy to the virtual world – with a new Facebook game that helps real animals. Called Joy Kingdom and created by Sojo Studios, the game allows players to help Amani, King of the Animal Spirits, restore their world after shadows have stolen away all of the Joy. According to the release, players work together and overcome challenges to clear away the shadows and put the “joyful roar” back into Joy Kingdom. In the process, players earn a currency called Joy, which they are able to contribute to their choice of charitable projects in the real world.
Ecorazzi, 10/10/2012
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