FTC Wants Data Brokers, Brands to Know Less About Who You Really Are

Have you ever wondered how marketing data companies are able to collect highly personal information about you that is then sold to companies looking to target new customers? The U.S. Federal Trade Commission (FTC) wants to crack down on how that data is collected.

As FTC chairwoman Edith Ramirez puts it, “You may not know them, but data brokers know you.” She says these data brokers can get their hands on valuable information “including our online and in-store purchases, our political and religious affiliations, our income and socioeconomic status, and more.”

The FTC is calling on Congress to require data brokers to create a single website that discloses exactly how they got their information and then give you, the consumer, the option to decline having your personal data collected. Would you choose to opt out?

Brand Channel, 5/28/14

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