After being put under pressure by environmental groups and consumers alike, Johnson & Johnson has removed the chemicals formaldehyde and 1,4-dioxane from its No More Tears baby shampoo and other products for tots. The company fulfilled its promise of removing the potentially harmful chemicals by the end of 2013, with plans to reformulate all of its other consumer products and brands, such as Clean & Clear and Neutrogena.
As Heather White, the executive director of the Environmental Working Group, says, “Will a kid get cancer because there’s formaldehyde in their shampoo? We don’t know the answer to that. But why is there a carcinogen in their shampoo? When it doubt, take it out.”
While it took some time for Johnson & Johnson to rework its signature formulas, the company was able to honor consumer requests to make its products safer. The changes to other Johnson & Johnson consumer care products are expected to be complete by 2015.