J.K. Rowling has been stepping up her charity efforts. Most recently, she announced a $16M donation to Edinburgh University to fund a clinic for multiple sclerosis and neurodegenerative disease – and a new eBook version of her massively successful “Tales of Beedle the Bard” Harry Potter companion book, which has raised more than $28M for her children’s charity, Lumos, since 2008. “All proceeds from the sale of the book go to Lumos, the charity I founded to help the 8 million children trapped in institutions around the world,” the author says. “Lumos works to transform systems of caring for children, closing institutions, reuniting families, and preventing other children from being institutionalized.”

EcoRazzi, 11/19/2012

New Jersey natives Bruce Springsteen and Jon Bon Jovi joined Sting, Christina Aguilera and other music stars on Friday in a televised benefit concert to raise funds for victims of superstorm Sandy.

NBC News, 11/2/2012

TODAY, 10/17/2012

Ellen DeGeneres is taking her animal advocacy to the virtual world – with a new Facebook game that helps real animals. Called Joy Kingdom and created by Sojo Studios, the game allows players to help Amani, King of the Animal Spirits, restore their world after shadows have stolen away all of the Joy. According to the release, players work together and overcome challenges to clear away the shadows and put the “joyful roar” back into Joy Kingdom. In the process, players earn a currency called Joy, which they are able to contribute to their choice of charitable projects in the real world.

Ecorazzi, 10/10/2012

During October - National Stop Bullying Month - Rush has teamed with an organization called Hey U.G.L.Y. to stage anti-bullying assemblies at high schools around the country. Rush has recently penned several songs aimed at combating high school bullying, of which she was a victim.

NY Daily News, 10/2/2012

David Beckham met the Prime Minister David Cameron today to urge him to take immediate action to tackle the hidden crisis of ‘stunting’, the irreversible damage caused to a child’s brain and body if they don’t get the right nutrients in their first 1,000 days of life, a problem that affects 180 million of the world's youngest children. Beckham, a longstanding Goodwill Ambassador for UNICEF, visited Cameron personally to deliver a letter that's been co-signed by over 50 celebrities including Ewan McGregor, Lewis Hamilton, Robbie Williams, Claudia Schiffer, Whoopi Goldberg, Orlando Bloom, Boris Becker and Alex Ferguson. "During the coming weeks all eyes will be on London for the greatest show on earth", said Beckham. "As a UNICEF Ambassador, I'm asking the Prime Minister to use the global spotlight on our nation to make children around the world the real winners of these Games."

UNICEF.org, 7/26/2012

Anne Hathaway is best known to audiences everywhere as a princess or as Catwoman, but in an interview with Fast Company, Anne talks about how she turned her passion for helping children into meaningful field work with the Nike Foundation.

Fast Company, 6/25/2012

Actor Gary Sinise's role as amputee "Lt. Dan" in "Forrest Gump" made him a hero to real-life disabled veterans and inspired Sinise to help build specially-designed homes for the most gravely wounded. His Gary Sinise Foundation is building special homes designed to meet the needs of veterans who come back from war missing limbs. Sinese went before a town board himself to get permission, knowing it would be harder for the board members to say no to him directly.

60 Minutes, 5/13/2012

The entertainer will highlight the plight of seriously ill and injured children as the spokesperson for the Ryan Seacrest Foundation.

Mother Nature Network, 4/22/2012

Says Jessica Alba, "I realized over time that when I eliminated fragrances and toxic chemicals in my environment” – in particular commercial household cleaners with harsh ingredients – “it eliminated my allergies and my reactions... When I first became a parent, I wanted to put together the safest and healthiest home for my family. And I found that it was really frustrating and really difficult…I almost had too much information.” So Alba started a company, The Honest Company, to help mothers like herself give their children the best start possible. The company offers nontoxic baby products and household cleaners in reusable packages, available through a subscription service that delivers orders door-to-door.

Babble.com, 4/11/2012

Safeway Inc. has launched its annual Support for People with Disabilities fundraising campaign to benefit Easter Seals, Special Olympics and an array of organizations that help people with disabilities live fuller, more independent lives. This year, Safeway is partnering with singer/songwriter Avril Lavigne and The Avril Lavigne Foundation to bring a new, exclusive video element to the April effort. Customers who donate to the campaign will be given a coupon and code to view exclusive videos of Avril Lavigne on tour, behind the scenes, performing from her dressing room and visiting Easter Seals programs for kids with disabilities. There’s also an exclusive acoustic version of one of the singer’s most popular songs.

Look To The Stars, 4/6/2012

When celebs speak out about causes close to their hearts, they often do it with a sense of humor. Here's a roundup of ten of the best funny celeb PSAs, which tackle everything from the environment to healthcare to voting.

EcoRazzi, 3/29/2012